Bahar Ali Kazmi from Aston
Business School explores three common misconceptions about CSR and explains why
it should be seen as an opportunity to develop a more innovative and advanced
business model.
Most of us have a personal opinion on the ethics of issues such
as corporate tax scandals, zero hours contracts, CEO’s remuneration packages,
the living wage and human rights abuses in global supply chains. But do the
ethical positions that we hold privately remain the same in our professional
lives?
There is a widely-held perception that the prevailing
business environment makes it difficult for managers to stay true to what they
as individuals think or do about ethical issues.
Corporate Social Responsibility (CSR) challenges this
“separation” between the personal and the professional and, in so doing,
proposes an advanced business model that is often hamstringed by three
misconceptions about the nature and aims of CSR:
CSR is anti-business. CSR does not see business as a force
for social good and presents companies as a social menace, with the aim of CSR
being to destabilise business activity.
This is a mistaken view of CSR and what it aims to
achieve. CSR offers an enlarged view of business activity that goes beyond the
dictum of shareholder value. It encourages companies to realise value-based
management, to involve consumers, employees, communities and civil society
organisations in strategic decision-making, and to contribute to achieving
societal goals.
CSR is anti-profit. CSR questions the morality of
profit-making and represents it and its motivation as morally inferior and
socially detrimental.
This view of CSR and what it stands for is also
misguided. CSR is not against profit and considers it a legitimate goal
of business activity, but it does not endorse the imperative of ‘profit-maximisation’
and contests its social value by asking how the profit is made, distributed and
utilised. The primary focus of CSR, therefore, is to change this imperative
that prevents companies and their managers from acting responsibly and to imbed
the principle of fairness in the process of profit generation, distribution and
utilisation.
CSR is a double tax. CSR is an attempt to tax companies
twice by forcing them to deliver and pay for public services and goods.
This perspective on CSR is also misleading because it
mistakenly associates CSR with philanthropy. CSR does not force companies to
contribute to public services and goods. It asks companies to eliminate
their negative social and environmental impacts and internalise the cost of
addressing and mitigating them.
-BQ
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