Advertising-CSResponsibility

 Advertising-CSResponsibility

We live in a global, information age, where nothing can remain hidden for long. Consumers are becoming more sophisticated, more critical and more demanding of corporate organisations. They choose to make their purchases from firms that are perceived to be more client-friendly and client focused; firms that show that they care and who are more environmentally friendly and are seen to give back to society.

In recent times, Corporate Social Responsibility (CSR) has gained much popularity in corporate Nigeria. Many big firms have identified with the concept, and have demonstrated what CSR means to them and their stakeholders via the execution of several projects and programmes targeted at improving the lot of their host communities.

                                                            Sight Photo:Nigeria

It would be rare to find any of the established companies that would present an annual report without having any record of CSR activities carried out within the year. Even SMEs these days do not want to be left out and have been seen to look for projects within their budget to execute as CSR.