Chief
Executive Officer and Managing Director of Airtel Nigeria, Segun Ogunsanya,
isamong top corporate CEOs and eminent industry experts that will be honoured
at the National Marketing Stakeholders Summit and Brands and Advertising
Excellence Award, organized by Marketing Edge, Nigeria’s leading brands and
marketing publication.
The
twin events scheduled to hold on Tuesday, May 5, 2015 at the prestigious events
place, Civic Centre, Victoria Island, Lagos aim to celebrate the dynamism of
marketers and advertising agencies that are making giant strides in the
Nigerian economy. Former Ekiti State governor, Dr. Kayode Fayemi, will
chair the occasion.
The
Summit, which has the theme “A Roadmap to Marketing in the Age of Global Oil
Glut and Nigerian Advertising in a Generational Shift”, will hold in the
morning while the awards take place in the evening.
Within
his first 12 months, Mr. Ogunsanya led Airtel to reclaim market leadership in
customer market share, also consolidating the company’s position in revenue
market share with eyes firmly fixed on the number one position.
Under
his watch, Airtel became famous for its efforts at transforming the mobile
Internet landscape and democratization of telecoms and ICT, fully establishing
the telco as Nigeria’s fastest growing data operator, according to data from
industry regulator, Nigeria’s Communications Commission. This singular
milestone achievement defines Mr. Ogunsanya’s efforts at transforming Airtel as
the company gallantly migrated from a leading telecommunications services
provider in the country to Nigeria’s number one mobile Internet Company.
Aside
the several accolades that Airtel has won under Mr. Ogunsanya’s leadership, his
transformational leadership style has also rubbed off positively on the
organization. His penchant for building and empowering the leadership pipeline
as well as creating a truly Nigerian organization with world class spirit has
resulted in the appointment and promotion of several Nigerian talents into top
management positions at Airtel. Under his watch, many exceptionally talented
Nigerians have been appointed as members of management team in other Airtel
operations scattered in 16 different countries across Africa.
Passionate
about developing people and impacting positively on the Nigerian society, Mr.
Ogunsanya personally drives the Airtel’s Corporate Social Responsibility agenda
with an overriding objective of earning a social license for the Airtel brand.
Under his watch, Airtel has catered for thousands of Nigerian children, providing
them quality primary education and top-notch health-care services.
Mr.
Ogunsanya is arguably the voice of reason in matters relating to the Nigeria’s
telecoms industry. An interviewer’s delight, he is known for his brilliant
perspectives on issues, authoritative insights, sheer candour and passion for
matters affecting technology and ICT.
Other
marketers and advertisers to be rewarded in the award which has several
categories include Sir Chris Ogbechie and Sir Chris Parkes who will both
receive the Lifetime Marketing Achievement Award. Sir Steve Omojafor who is the
founder and former Chief Executive Officer of STB-McCann will receive the Brand
Personality of the Decade Award while Chief Olu Falomo will bag the Outstanding
Advertising Icon of the Decade.
Other
categories are Outstanding Telecommunications Company of the Decade,
Experiential Agencies of the Decade, Outdoor Agencies of the Decade,
Outstanding Media Buying Agency of the Year, Marketing Personality of the Year,
Outstanding Company of the Year, amongst other distinguished awards.
This
year’s award however takes a unique step in honouring the achievements of the
heroes of the industry by introducing the Posthumous Advertising Personality of
the Decade which will be awarded to the first doyen of Nigerian advertising and
former Managing Director and Owner of Lowe Lintas, late Mr. Sylvester I. Momeke
alongside the owner of Eminent Communications Ltd, late Sesan Ogunro.
-Worldstage
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