Banks’ desires to step up their efforts
in corporate social responsibility were a victim of timing. The rush to prove
their good corporate citizen credentials coincided with the fall-out from the
global financial crisis. Inevitably, such efforts were greeted with a degree of
cynicism.
But the competencies of many leading
banks in this area are growing fast, and moving beyond charitable largesse and
marketing manoeuvres to become a core strategic concern. And, crucially, the
conversation now revolves around not just one-off projects, but also long-term,
sustainable initiatives, many of them rooted in finance.
They range from localised efforts to
improve educational facilities in Africa, to bringing about changes to central
bank regulations in Brazil and leading the charge in developing impact
investment. And the push into CSR is diversifying: you are now as likely to see
a small bank in a developing country devoting its resources to sustainable
goals as you are one of the big global banks.
To recognize the increasing importance
of this area, Euromoney reveals the winners of its inaugural achievement in CSR
awards. These 10 winners from around the globe complement the recognition
already given to Bank of America Merrill Lynch, which won our global award for
excellence in CSR for 2015. Winners in alphabetical order:
Banco Comercial e de Investimentos (BCI)
BNP Paribas
CaixaBank
HSBC
Itaú Unibanco
KBZ Bank
Lafise Bancentro
Morgan Stanley
Santander
UBS
-EUROMONEY
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