One
of Nigeria’s leading online shopping portal, Payporte, in partnership with
internet web browser brand, Opera Mini, has unveiled its free internet give
away service in Nigeria.
This
service is available to hundreds of thousands of Nigerians on the Airtel
network.
Speaking
at the launch of this service in Lagos, Managing Director, Payporte,
Bassey Eyo the company is partnering Opera mini because
it is the best technology to make this happen.
“This
is an online store and we are helping
people get online. We hope to be the best online shopping platform in
Africa. We are equally trying to stimulate the market to help more people get
online. We want it to be the most preferred E- commerce platform on this part
of the world. It is also a way of pushing internet penetration, access and
corporate social responsibility.
We
chose Opera mini because they have the best technology to make this happen. It
is also a way of making people shop with ease."
Payporte
is sponsoring 100,000 days of free internet every month for six months and the
package also comes in opera sponsored web pass, which is an opportunity to
enable someone sponsor another person’s
data.
The
business development manager operator sales, SSA, Murray Spark described this
as a service that compresses data.
He
said: "We are happy to be associated with Payporte as it is actually
thinking out of the box. We have 23 million active users in Nigeria so this is
our own way of making internet access comprehensive and affordable by packaging
the web differently.
The
opera sponsored web pass enables brands to sponsor no-cost internet access
through mobile operators to provide their customers with easy-to-understand
methods of accessing the net.”
He
added: “The Opera software also enables users shop online with confidence
without running out of data. To have a free entry to the web, all you have a
data enabled device.
“We
are working with big brands of the telecommunications companies to help
monetise their data. We view internet access as a universal right. It is also a
way of reinforcing the Payporte platform and also, helping in internet
penetration. The approach is most innovative."
Vice
president, Opera Software, Africa, Richard Monday, stated that software
endeavours to pioneer solutions that facilitate low or no-cost access to mobile
internet. “We are excited to work with Payporte and our operator partners in
Nigeria to help bring more people online,” he added.
According
to a research company, Ipsos, Nigeria takes the leads in Africa in terms of
online shopping uptake with over half of internet users having engaged with
online shopping portals. However, data usage in Nigeria remains low in
comparison to mobile penetration. Initiatives such as these aim to provide a
free taste of the internet for those who do not regularly go online.
-This
Day Live
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