Dangote Industries strengthens relationship with CNN International

Amajor Africa’s largest business conglomerates, Dangote Industries Limited, is deepening its relationship with CNN International by renewing on-air and digital sponsorship of the prestigious ‘Facetime’ segment within CNN Marketplace Africa.

CNN Marketplace Africa is a weekly show on CNN International which offers a unique window into African business. The new edition of the show is hosted by British-Nigerian CNN anchor Zain Asher, who breaks down the economic trends affecting Africa, interviewing business leaders making and shaping the continent.

The ‘Facetime’ element within the programme is a high-profile segment in which a major player from the global business community is interviewed about Africa business matters. On-air content is complemented by distinctive online editorial at a ‘CNN Marketplace Africa’ microsite, where popular and innovative content is shared across a range of social channels.

Since taking over as full-time host in May this year, Zain Asher has interviewed esteemed ‘Facetime’ guests including: Patrice Motsepe, founder and Executive Chairman, African Rainbow Minerals; Russell Stokes, CEO, GE Transportation; Kofi Anan, former UN Secretary General; Taleb Rifai, Secretary General, UNWTO and Maria Ramos, CEO, Barclays Africa.

In addition, Dangote Industries Limited is sponsoring a new segment, ‘Africa Now’, to air within ‘The Business View’.

Dangote Industries Limited’s sponsorship of ‘Africa Now’ is aimed at raising the profile of the business across the continent and outside of Africa among CNN’s unrivalled affluent audience. The campaign spans TV sponsorship, spot advertising and digital components.

Africa Now examining how business in Africa has an impact beyond the continent, will air as part of CNN’s dedicated month focusing on Africa, a series of special features and programmes about Africa throughout October.

It started early this month and airing each subsequent Monday throughout the month, Africa Now will cover topics such as: innovation, workforce trends, education and economics, with a particular emphasis on empowering Africa; growth and development on the continent.

Speaking on the development, Antonio Canto, Vice President, Advertising Sales, EMEA, CNN International said: “This is an ideal time for Dangote Industries to consolidate its presence on CNN through the renewal of Facetime on CNN Marketplace Africa and the launch of   Africa Now. 

At a time when there is a thirst for content on Africa, the sponsorships reflect Dangote’s role in promoting pan African business and its corporate social responsibility activity through the Dangote Foundation.”

-The Nation