Mashreq
is the only financial institution to receive the Dubai Chamber’s CSR Label for
the fifth year running since the inception of the label in 2011. This
achievement is a mark of recognition for the bank’s ongoing efforts to drive
responsible behavior and attitude change in the organization as well as driving
sustainability and Corporate Social Responsibility. It also acts as a great
motivation to maintain the learning curve and adopt innovative corporate
sustainability ideas that bring out the smartest outcomes for the wellbeing of
the community.
Winning
the Dubai Chamber tool shows appreciation for Mashreq’s commitment to operating
responsibly, and recognizes the bank’s consistent and significant work done in
Corporate Social Responsibility. The label provides a diagnostic framework that
assesses the bank’s current state, and helps decide areas of improvement to
further excel in the area of sustainability.
Ambar
Brahmachary, Head of Marketing & Customer Experience, Mashreq commented on
this occasion: “We are very pleased to be recognized for our efforts and
developments that the team has worked hard on. Since the inception of the CSR
Label in 2011, we have been working closely with the Dubai Chamber towards
creating a sustainable business environment for our staff members and
stakeholders. Our efforts paid off and since 2011 we have been receiving the
label. Moreover, we are proud to say that all our operations and business
units are aligned to the sustainability requirements. The CSR label has greatly
helped in spreading the word on the importance of sustainability, and earning
the label motivates us to take on more complex initiatives, to do more and to
continue to improve ourselves.”
Brahmachary
added: “Over the years, we have discovered that Corporate Social Responsibility
is not a destination, but a continuous learning curve, a journey that helps us
discover newer areas where we can contribute, and newer challenges that need to
be surmounted. And we aim to continue leading in this path of improvement and
evolve our position in this prestigious level that we are envied for”.
Mashreq
has won Dubai Chamber’s CSR Label since the inception in 2011.Mashreq has
always been keen on maintaining the identity of the bank - ‘We Make Possible’ –
which consists of 5 elements CSR, Fitness, Growth, Innovation and Service, in
addition to participating in several high value initiatives that serve the
community, workplace, marketplace and Environment.
Breakdown of some of the
Mashreq initiates:
Environment:
·
“Mashreq
Bank is the first bank in region to deliver a LEED Gold certified office
building”
·
Reduction
of Electricity consumption to 40%
·
“Mashreq
is planning a LED lighting retrofitted program for all existing offices and
branches so we reduce energy consumption”
Community:
·
Supporters
to international Day – Give & Gain Day and Zayed Humanitarian Day for three
years running.
·
Saving
paper. Partnership with Shred-it Company to ensure paper recycling through the
Bank.
Marketplace:
·
Customer
promise. Mashreq is part of the UAE banking federation and has agreed to Code
of Conduct to ensure transparency and credibility across all our offerings and
advertising campaigns.
·
Resolve
customer complaints within 48hrs across all channels including social media.
·
Mashreq
motivates its suppliers and vendors to become sustainable and CSR oriented via
a suggested clause mention across all contracts and NDAs
Workplace:
·
First
Bank in the Region and two time winner of Gallup’s Great Work Place
Award.
·
Launch
of Mashreq Sehtak to encourage staff members wellbeing whether in or out of
workplace.
-albawaba
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