The founder of the world's largest communications services holding
company also revealed details on the formation of Geometry Global | Encompass
Network, besides inaugurating the ISDI WPP School of Communication's campus in
Mumbai.
WPP India Corporate Responsibility Foundation
Through ‘WPP India Corporate Social Responsibility Foundation’,
all CSR activities of all WPP companies in India have been consolidated under
one umbrella. The foundation's vision is to 'Enable children and youth from
vulnerable and marginalised communities to achieve their full potential through
holistic child development with a focus on education, life skills and health'.
To achieve this, it is launching a Rs 33 crore (USD 5 million)
education, life skills and vocational training programme targeted to reach
20,000 children aged 11 to 18 years over the next three years. WPP India CSR
Foundation has partnered with Genesis Foundation, Hope For Children and Magic
Bus as implementation partners. The programme will engage multiple
stakeholders, working with children and teachers besides interacting with local
government bodies.
Sorrell said, “India has today established itself as one of the
fastest growing world economies enjoying positive growth, however the country
continues to be challenged with a large number of unemployed youth, posing as
one of the biggest threats. We believe that a challenge of such magnitude
requires a programme to be built on the principle of effective partnership. The
WPP India CSR Foundation believes that by collaborating with knowledgeable and
forward-looking not-for-profits we will ensure the programme's success and
sustainability in the long run.”
Prema Sagar, founder trustee, Genesis Foundation, said, “Before
education, skills and employability comes the basic right of the child to live
a healthy life. To ‘Give Life A Chance’, we provide financial support for
life-changing medical intervention for critically ill under-privileged children
so that they can learn, play and earn to build a future for themselves. With
the support of the WPP network, we look forward to reaching out to and garner
more participation from individuals, organisations, hospitals and other NGOs
for the cause. This way, we will be able to extend critical support to even
more children, who, once they are leading healthy lives, can be educated and
skilled to realise their potential."
Ian Correa, director development, Hope for Children, said, “What I
appreciate about the WPP approach is that their thought process strives to be
considerate, compassionate and complete. It ties into Hope foundation's 'Cradle
to Career' strategy of helping children complete school before joining college
and acquiring employable skills. We look forward to the children of the
programme areas being able to realise their potential as a result of the
WPP-Hope foundation partnership."
Pratik Kumar, CEO, Magic Bus, added, “We are honoured to be
partnering with WPP towards bettering the lives of over 20,000 children and
youth from some of Delhi NCR’s and Mumbai’s poorest neighbourhoods. Our project
will work on delivering impact around improved learning outcomes and
employability skills, in partnership with local NGOs and organisations.”
The programme will be launched in the last quarter of 2015 and
will be rolled out across schools and communities in and around the National
Capital Region and the greater Mumbai area.
Data Alliance launched in India
Sorrell also announced the launch of Data Alliance, the WPP
company that supports data business, in India. The Mumbai-based operation is
the first in the Apac region and will draw upon WPP’s global network to harness
data sets.
It will be supported by GroupM (Mindshare, Maxus, MEC, Mediacom,
Motivator, Xaxis and Madhouse), Kantar (IMRB, Millward Brown, TNS and
Worldpanel), Wunderman and Ogilvy. Data Alliance in India replicates models in
United States, United Kingdom and Sub-Saharan Africa.
Anas Ghazi, director of global partnerships, Data Alliance, said,
"Data Alliance has successfully implemented ‘data horizontality’ by
helping WPP companies access and leverage data creatively and optimally across
multiple verticals and geographies. Growing in India is an exciting opportunity
for WPP to scale enterprise data assets and partnerships for e-commerce, mobile
and social data-driven marketing."
Tushar Vyas, CSO, GroupM South Asia, said, "We are thrilled
to help bring Data Alliance to India. Data is forming the foundation layer of
smarter decision making and with strong emergence of digital channels data is
becoming an increasingly critical part of the conversation with our clients.
Data Alliance is a powerful way to help us shape the market and provide
competitive advantage to all our clients across a very broad range of data
requirements."
Anas Ghazi and Tushar Vyas will drive the India operation, while a
local team is being set up.
Mark Read, global CEO, Wunderman, added, "There is a
tremendous opportunity for Wunderman in India to work with Data Alliance to
bring a much richer set of data into everything we do for clients, from
generating insights to targeting our work, to measuring results."
Hemant Mehta, SVP, IMRB International, said, "In today’s
complex environment we need to deliver consumer understanding from multiple
lenses to our clients. Data Alliance offers the ability to leverage diverse
datasets for rich insights across multiple data sources to better understand
motivations behind consumer behaviour to help clients transform consumer
insight into business impact."
Todd Cullen, chief data officer, Ogilvy & Mather Worldwide,
added, "Ogilvy is excited to be partnering with Data Alliance as we
continue to use data to help our clients create seamless experiences for their
customers” said . “In particular, the ability to access new data sources
in robust, growing markets like India will help us better serve our clients’
ability to achieve this ambition."
Geometry Global | Encompass Network formed
The WPP CEO also revealed the formation of what he labelled as
India’s largest experiential marketing network – Geometry Global | Encompass
Network (GGEN).
The collaboration between Geometry Global and Encompass will look
to leverage global and local strengths of the two experiential marketing
companies. The new company will have more than 400 employees across Mumbai and
Delhi, and its management and advisory board will comprise senior executives
from J Walter Thompson, Ogilvy, Encompass and Geometry Global. The business
will be aligned with J Walter Thompson South Asia.
Heading GGEN as chairman will be Encompass MD Roshan Abbas, while
CEO Sukrit Singh will assume the same role at the new company. Geometry Global
president for India Rahul Saigal will be COO of the new entity.
Sorrell said, "When WPP decided to set up a horizontal activation
platform we combined OgilvyAction, G2 and JWT Action (North America) to form
Geometry Global. Today, Geometry Global is working for some of the world’s best
brands in almost 60 markets around the world. Through this collaboration in
India, we’re following up on one of our key global objectives of offering
best-in-class full-service experiential marketing services that can help our
clients sell more."
GGEN will also work with GroupM through a partnership called
Geometry@GroupM. A joint team will use GGEN’s proprietary tools and category
and channel understanding to deliver shopper-marketing solutions to GroupM’s
clients, informed a WPP statement.
Over the last year, Encompass and GroupM have operated Team1, a
partnership delivering a combination of media and on-ground solutions to a few
common clients through a single team.
GGEN will extend its reach through collaborations with Go Bananas
in Ahmedabad and Showspace in Chennai.
-Campaign India
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