Nigeria’s first true composite online and
offline retail chain, Yudala, at the weekend in Lagos, launched the debut
edition of its Corporate Social Responsibility (CSR) initiative to promote
fitness, wellness and entrepreneurship among Nigerians.
Tagged Gyming with the
Stars, the launch also witnessed the unveiling of YUBOSS, an entrepreneurship
scheme targeted at jobs and wealth creation for Nigerians in partnership with
Access Bank Plc and Airtel Nigeria.
The well-attended event which took place at
the national stadium in Surulere, Lagos, witnessed work-out and light jogging
sessions anchored by fitness instructors and ace comedian Ali Baba who doubled
as compere and held the crowd spell-bound with his rib-cracking jokes. In
addition, high performing artistes like Iyanya and Naeto C were on hand to add
to the excitement, thrilling the crowd to several hit songs from their
collections. The event also featured a wellness talk by a healthy living
expert, Miss.
Julie Nwosu, inspirational tips on wealth creation in the 21st
Century through YUBOSS and auction sales on a wide range of genuine products
like Smart phones, Computers, Laptops, Information Technology (IT) equipment,
consumer electronics and lifestyle goods, with bidding starting from over 90
per cent off actual product prices. Star products of the day were the Phillips
Air Fryer and Smoothies, latest healthy lifestyle products from the brand.
The event is expected to move to other major
cities in the country including Ibadan, Asaba, Abuja, Owerri, Uyo and Enugu,
among others to give Nigerians in those locations a chance to participate in
the initiative.
Expressing his delight at the unprecedented
turn-out and instant acceptance of the YUBOSS scheme, which had many
participants signing up at the event, the Chief Executive Officer, Yudala
Nigeria, Mr. Dave Ibelegbu, noted that the company would remain committed to
empowering Nigerian youths to become the masters of their own destinies, while
setting new standards for the retail business in Nigeria.
“Going by our bold entry into the market and
unique business model, a fusion of online and offline retail, which Yudala
stands for, has raised the bar in terms of service and product delivery. It is
important to state that we are here to stay. We are a corporate with a
conscience, a clear road-map and a mandate to contribute to the growth of the
Nigerian economy," Ibelegbu said.
"This is why we have put together the
YUBOSS scheme through which smart Nigerians such as undergraduates,
postgraduate students, unemployed, under-employed, housewives and many others
can earn money and be their own bosses with zero investment. We are looking at
empowering a minimum of two million Nigerians through YUBOSS and these figures
are certainly going to rise as we go along. Through Gyming with the Stars, we
are also promoting fitness and wellness by giving Nigerians a chance to work
out with some of their favourite celebrities in major cities across the
country,” he said.
Executive Director, Personal Banking at
Access Bank, Mr. Victor Etiokwu, who represented the Group Managing Director of
the bank, Mr. Herbert Wigwe, disclosed the shared optimism and commitment of
the bank in partnering Yudala to make the YUBOSS scheme a success.
“From what I have witnessed today, two
million may be too little a number that will join in ten next 12 months as the
country is currently challenged with over 19 million unemployed and
under-employed citizens. YUBOSS is certainly a great a platform as it offers
wealth and skill,” Etiokwu said.
Director, Airtel Nigeria, Mrs. Tawa Bolarin,
who stood in for the Chief Executive Officer/Managing Director, Mr. Segun
Ogunsanya noted that the zero investment nature of YUBOSS resonates with
Airtel’s tradition of offering Nigerians huge value for less, while urging more
Nigerians to sign up for the scheme.
-This Day
Live
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